Ledger-Enquirer – WC Bradley hotel to offer rooftop views

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A $30 million, 7-story Hotel Indigo is set to open before the end of the year next to the Chattahoochee River and The Rapids apartment complex, W.C. Bradley Co. Real Estate representatives announced Wednesday.

The hotel will feature 107 rooms, a ground floor farm-to-table restaurant and a rooftop bar and restaurant, according to Pace Halter, president and chief operating officer of the real estate division.

Halter walked news media and other guests through the design and layout of the hotel during a news conference to announce the Hotel Indigo brand.
The hotel is located just south of the TSYS parking garage, along the RiverWalk between 13th and 14th Streets. The main entry will come off the roundabout on 14th Street.

A restaurant will be located in the lobby on the ground floor and operated by the same staff as the rooftop restaurant and bar. The rooftop space will be covered but offer 180 degree views of the Chattahoochee and downtown Columbus, Halter said.

Hotel Indigo places strong emphasis on locally grown food, Halter said, and W.C. Bradley operates one of the largest organic farms in the state of Georgia.

“Our goal ultimately is for the farm and the farms division to provide the vast majority of all of the produce, the beef, the pork, the eggs, the honey, the goat’s milk, the goat cheese, etc. for this hotel,” he said. “That will be designed around a farm-to-table, chef-driven concept restaurant that will be inside of the hotel.”

Construction on the hotel began in October and the projected opening date is the fourth quarter of 2020, Halter said.

“The schedule has us finishing the concrete skeleton essentially by the end of March. It will start moving very, very quickly,” he said.
The hotel will also have a 24-hour fitness center, heated swimming pool, 2,500 square feet of conference and meeting space. Maximum Hospitality will manage the 75,000 square foot hotel.

Hotel Indigo is owned by InterContinental Hotels Group, which is headquartered in Atlanta.

“The design, the look and feel of every Indigo is totally independent from every other Indigo, and they are driven by the local neighborhood and the local story…it will allow us to really bring back the great historical aspects of Columbus that have built the town that we know and love today into this design as we go through,” Halter said.

Marc Olivié, president and chief executive officer of W.C. Bradley Co., said this is not the company’s first hotel in the downtown area.
“Forty years ago we built the hotel which is now the downtown Marriott…downtown Columbus at that point in time was really dying to be honest,” he said. “This is different times and the Indigo is also a very different hotel…we have the best location, we have the best views, and we will have the best rooftop bar in the city.”

Columbus Mayor Skip Henderson said the hotels coming to the downtown area will have an impact on the part of the city that is “starved for opportunities to bring in larger conventions.”

“We have about 180 rooms that are accessible to our trade and convention center,” Henderson said. “Once this hotel is finished and the other two that are following, if you take into account the Courtyard over in Phenix City, we’re going to have almost 700 rooms in the uptown area within walking distance of the trade and convention center.”


The hotel is part of a much larger W.C. Bradley development called Riverfront Place.

Phase one of the project encompassed a $52 million apartment complex, The Rapids, and the accompanying Mathews D. Swift Park, while phase two is the hotel.

Phase three is still under the planning stages, Halter said, but there are some key components that have always been a part of the project. Early renderings show a Z-shaped structure east of The Rapids and the hotel, but Halter said that shape has changed as the project has progressed.

“The ultimate goal is we’ll have an office component, we hope which will have a ground floor grocery store,” he said. “We have a second multi-family component that will be very similar to The Rapids both in terms of look and feel but also size, so another 200-plus multifamily units. That will include street level retail also, along Broadway. And then the majority of that sits on top of a parking structure…roughly 1,100 car parking structure.”

Halter said “it’s not out of the question” that work could start this year on phase three.

The company also owns the Phenix Plaza shopping center across the river in Phenix City, but leases that run through 2023 will keep construction of any kind from happening for several years.

The hotel is one of three under construction currently in downtown.

Two others are going up in the 1200 block of Broadway: one a six-story, 125-room AC Marriott set to open in early 2021 and the other an 88-room Hampton Inn being constructed by the Pezold Company.

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